To deepen the integration between classroom theoretical learning and practical applications and help students more intuitively understand the digital operation and management models of enterprises. On March 28, 2025, led by Wang Changbin, an associate professor and the deputy director of the MBA Education Center of the Business School of Beijing Technology and Business University, a group of MBA students from the class of 2024 of Beijing Technology and Business University went to UFIDA Digital Industrial Park to carry out a mobile classroom activity. Tang Mengbin, an alumnus of the 2020 MBA class in our college and the assistant president of UFIDA XinDao Technology, warmly received them, and Zhang Jinyu, the manager of UFIDA XinDao Technology, accompanied them throughout the process and provided explanations. The visit and exchanges broadened the students“ horizons, and enhanced their understanding of enterprise management in the digital economy era.

UFIDA Network Technology Co., Ltd. is a leading enterprise cloud service and software provider in China. In the industrial park, the students visited the ten major function display areas of UFIDA and deeply understood the application of digital technologies in core business scenarios such as marketing, procurement, production, and supply chain. Through presenting industry solutions, the UFIDA team vividly interpreted how enterprises could achieve efficient operation and management with the help of digital tools, opening a window for the students to explore digital enterprises.

By visiting the UFIDA Digital Industrial Park, the students not only felt the technology-driven business transformation but also had a deeper understanding of the path and value of enterprise digital transformation. During the event, Manager Zhang Jinyu of UFIDA brought a special sharing titled “Management Innovation in the Digital Economy“ for the students. She pointed out that the rapid development of technology is reshaping the business model. In the digital age, the traditional management model is gradually being replaced by data-driven decision-making. Enterprises integrate resources and optimize processes through the system platform to achieve more efficient operation.

Manager Zhang emphasized that future managers should have data thinking and be adept at using technical tools to extract information value for an edge in enterprise competition. This view triggered active discussions among the students. By combining what they had learned in class, they carried out in-depth exchanges on the challenges and opportunities in digital management.

This mobile classroom activity is not only an enterprise visit but also a learning experience that deeply integrates theory and practice. By getting close to the industry forefront, the students have a clearer understanding of the operation methods, management models, and future trends of digital enterprises, and have also accumulated valuable experience for their future career development.

At the end of the event, the representative of the MBA Federation thanked the UFIDA team heartily and looked forward to more cooperation opportunities in the future to jointly promote school-enterprise linkage and help students grow.